My PPC ads - where are the best areas to run them?

We will be able to tell you the most lucrative geographical areas to target your ppc ads.

Let’s look at your choices for the geographical areas to display your ppc ads first. We can target your customers by:

• Country
• Regions within a Country
• Cities
• Radius from a post-code
• Custom shape – just draw the boundaries on a map.

You can advertise just about everywhere you want. With some nifty reporting tools like Google Analytics we can then find out where your ppc ads get the best results and recommend that you invest more in those areas. We can find out areas that are not delivering results and save money by not advertising in those areas. You probably didn’t like that area anyway!

Now for a few small technical points:

How does Google know where your visitors live, so they know whether or not to display your ppc ads? Are they tracking everyone from Google Earth? Well not yet anyway. Thank goodness they can only track a computer’s address and it normally lives where your Internet Service Provider says it lives.

Let’s say you’ve targeted your ads to show only in the UK. If someone in the USA or Australia goes to www.google.com , they will not find your ads –and that’s a relief. But if they go to www.google.co.uk, they will see your ads and could click on them. You might not want this. When we're setting up your ppc ads, we'll ask you if you want your ads to show in these cases.

Back to Bluelake - the uk pay per click company

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