Advertising Tools & Options
To make your advertising campaign a success, we will help you select from the diverse range of tools and options below. The goal is to give you a edge over your competition, to increase traffic to your website and to reduce the cost of gaining new customers.
- Location Targeting
Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using AdWords location targeting.
- Location Exclusions
Where your ads should appear is important – but where they shouldn’t appear is just as crucial to your campaign’s success. Location exclusion stops your ads from showing in certain parts of your targeted locations, such as a region within a country or a city within a county. [Use this tool after checking Adwords reports on the effectiveness of your ads at a town by town level.]
- Experimental Bidding
Improve performance by making experimental changes to bids, keywords and ad groups in your campaign.
- IP Exclusions
With Adwords you can block certain Internet Protocol (IP) addresses from seeing your ads.
- Ad time scheduling
You can specify which hours and days you want your ads to appear, targeting periods of time when you expect your ads to be more successful.
- Bid Modification
You can also set bid adjustments to increase or decrease your bids for specific time periods. (you can see which hours are most productive)
- Product Listing Ads (click here for more information)
- Dyamic Search Ads
These ads target relevant searches with ads generated directly from your web site — dynamically. When a relevant search occurs, Adwords dynamically generates an ad with a headline based on the query, and the text based on your most relevant landing page.
- Dynamic Tracking URL’s
Track the clicks on dynamically-generated links used in your ads. Dynamic tracking URLs update automatically, helping you track your ads more efficiently.
- Mobile & Tablet advertising
Choose the devices where your ad will appear.
- WAP Mobile Ads
With more and more people going online with mobile devices, it’s important to reach your customers while they’re on the move. With AdWords, your ad can show on all sorts of mobile devices, including smartphones and feature phones.
- Display Network Advertising
Show ads on over a million sites and apps that partner with Google, as well as on Google sites like Blogger, Google Finance, Gmail and YouTube.
- Remarketing (click here for more information)
- Site Link Extensions
Sitelink extensions allow you to include additional links in your standard text ad. Include exciting offers or highlight prices to get more targeted visitors to your website.
- Call Extensions
Call extensions allow you to include a phone number in your standard text ad.
- Location Extensions
Merge your business address and phone number seamlessly with your ad text. Attract customers who are interested in businesses in your area.
- Social Extensions
Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s – from your page, your website, ads and search – get tallied together. This means more recommendations for your ads, helping inform users about your content.
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