My Pay Per Click Campaign -Why can't I see my ads on Google?

These are the top 10 reasons why your pay per click campaign ads might not be showing:

1. Your ads only show now and then due to your low budget constraints
2. Your daily budget has been reached and ads have stopped.
3. You’ve been overzealously searching for your ads. (Google don't like that)
4. Google has removed your ads for a while or moved them back a few pages.
5. Your campaign may not be scheduled to run
6. Your Ad Group or campaign may be paused
7. Your ad may be disapproved or not approved
8. Your campaign has been paused due to payment issues
9. Your ads are in a different country and you’re not supposed to see them
10. Your keyword(s) may have become inactive for search

Resources:

Google’s Ads Diagnostic Tool: https://adwords.google.com/select/DiagnosticTool

If you’re trying to confirm that your ads are showing in other geographical locations, use the Ad Preview Tool. This shows search results and ads as they would appear on a regular Google search results page, without accruing extra impressions for your ad:

https://adwords.google.co.uk/select/AdTargetingPreviewTool

NB If you ads wouldn’t normally be showing (eg due to scheduling or budget constraints), you still won’t see your ads with the preview tool. It only works when your ads would normally be showing.

See also: How do you measure the success of my pay per click campaign?

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