What is Pay Per Click Advertising?

Pay Per Click advertising starts when we design a short text ad that appears on Search Engines like Google, Yahoo, MSN, etc. Actually you don’t pay for your ad to be displayed; you only pay when someone clicks on it. Here’s briefly how it works:

1. You are signed up with a company like Google, Yahoo or MSN.
2. We create one or more ads, choosing a budget and keywords that relate to your business.
3. People click on your ads and visit your website. Voila!

Some people, maybe up to 40%, say they never ever click on pay per click advertising links because they’re a little wary of “advertising”. Does that concern you? It shouldn’t; it’s just like some people not reading the ads in their newspaper. So if your business is based iin the UK, you’ll just have to make do with the remaining 25 million potential customers!

Now you’ve launched into the world on online advertising. But where is my pay per click advertising displayed?

Back to Bluelake - the uk pay per click company

What is pay per click advertising?

Search engine marketing - how will my business benefit?

How do you measure the success of my internet marketing campaign?

What are the most lucrative times to run my pay per click ads?

Where are the best areas to run my ppc ads?

Online marketing -where are my ads displayed?

Why can’t I see my pay per click campaign ads on Google?

Will I receive long, boring reports?

Prefer a concise "business on a page" report?

What’s positive about negative pay per click keywords?

What are your pay per click agency set up fees?

What are your pay per click management fees?

Glossary of pay per click terms