Pay Per Click ads - when are the most lucrative times to run them?

We will be able to tell you the most lucrative times to run your pay per click ads. This would be based on the data we interpret via Google Analytics.

You can use this information in several ways:

• to make sure your advertising is well funded and always visible during periods when you make most money.
• to pause your advertising during periods when your costs are higher than normal.

As you might have guessed, Google are the most versatile with regard to pay per click ads scheduling. Here are a few examples:

- Around the clock, 24 hours a day, 7 days a week.
- Monday- Friday, 9am to 5pm (and take an hour off for lunch if you wish - we do)
- Pause all your pay per click ads when you go on holiday, at weekends, etc.

If you’re twiddling your thumbs and sharpening your pencils for an overly long period of time, better check if you've told us you're back from your holidays!

Advanced Pay Per Click Bid Schedule

Here is an example of an advanced bid schedule for your ads. If we normally bid £0.50 but you know that Tuesday’s are particularly good for business, we can schedule your advertising to increase your bidding by a fixed percentage – but only on a Tuesday.

If your market and competitors take the weekend off, but you still want to have some sort of online presence, we could knock all your bids back by a fixed amount over that period.

As you can see, finding the optimal times to run your ads and then scheduling them accordingly is a very worthwhile exercise.

Back to Bluelake - the uk pay per click company

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