What’s positive about negative keywords?

First of all, what the heck are negative keywords? Are they keywords spelt backwards or maybe just loss making keywords? No; negative keywords prevent your ads from showing when you don't want them to.

The vast majority of people who try setting up and managing their own pay per click advertising campaign rarely consider employing negative keywords. But a Google advertising professional will utilise scores, if not hundreds, of them in every campaign.

For example, if you were selling Star Wars toys, and used the keyword “star wars”, you might not want your ads to show for people searching for “star wars, the movie”. So you would add the negative keyword “movie”.

Irrelevant displays of your ads will reduce your “click through rate”, which reduces your “Quality Score”, making you either pay more for the same position or pay the same price but for a lower position. Either way this is a negative experience, and all because you didn’t use negative keywords.

See our point? There’s something positive in negative keywords for sure.

Back to Bluelake - the uk pay per click company

What is pay per click advertising?

Search engine marketing - how will my business benefit?

How do you measure the success of my internet marketing campaign?

What are the most lucrative times to run my pay per click ads?

Where are the best areas to run my ppc ads?

Online marketing -where are my ads displayed?

Why can’t I see my pay per click campaign ads on Google?

Will I receive long, boring reports?

Prefer a concise "business on a page" report?

What’s positive about negative pay per click keywords?

What are your pay per click agency set up fees?

What are your pay per click management fees?

Glossary of pay per click terms