My UK internet marketing campaign - How do you measure my success?

Your UK Internet marketing (or pay per click marketing) campagin can only be deemed successful if you can make money from it.

We set up an online pay per click marketing campaign to run on Google, Yahoo and/or MSN. We select hundreds or thousands of carefully targeted keywords. Then we carefully monitor the various metrics, adjusting your bids, text ads and website - tweaking & tuning every aspect of your pay per click marketing campaign.

We look at your campaign figures every day. For example, if you sell products online and your keywords have a cost per acquisition (CPA - that’s the advertising cost of the sale) that is less that your purchase price; your internet marketing is a success.

Here we have an opportunity to bring you more sales by moving your text ads to a higher position that will attract more clicks. We help you make the most income, getting the right balance between more sales at lower profit or less sales at higher profit. What a juicy dilemma!

But what happens if your internet marketing is showing a loss in some areas? Before deleting any of your pay per click keywords, we check:

• Is it a correctly targeted keyword?
  
• Is the text ad giving accurate product information?
  
• Could we make the text ad more appealing, to improve the click through rate?
  
• Are your pay per click visitors being sent to the specific product page?
  
• Does your landing page have a high bounce rate? (Visitors leaving just as soon as they arrive)
  
• Are your prices very competitive?
  
• Last and not least, we send your “Business on a Page”, showing all the vital metrics and actions required to make your UK internet marketing a success.

Read more on "how will my business benefit from pay per click marketing"

Back to Bluelake - the uk pay per click company

What is pay per click advertising?

Search engine marketing - how will my business benefit?

How do you measure the success of my internet marketing campaign?

What are the most lucrative times to run my pay per click ads?

Where are the best areas to run my ppc ads?

Online marketing -where are my ads displayed?

Why can’t I see my pay per click campaign ads on Google?

Will I receive long, boring reports?

Prefer a concise "business on a page" report?

What’s positive about negative pay per click keywords?

What are your pay per click agency set up fees?

What are your pay per click management fees?

Glossary of pay per click terms