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Track Calls From Website

Many businesses get most of their enquiries by phone – without knowing the source of the lead!

To solve this, Adwords have introduced “Website Call Conversions”, a powerful way for us to identify and measure calls from your website that occur after an ad click.

phone-call-tracking

This is achieved by placing a small snippet of code on your website. This replaces your business number with a  dynamically-generated Google forwarding number.

Now we can see exactly which keyword led to the call – very satisfying.