Track Calls From Website
Many businesses get most of their enquiries by phone – without knowing the source of the lead!
To solve this, Adwords have introduced “Website Call Conversions”, a powerful way for us to identify and measure calls from your website that occur after an ad click.
This is achieved by placing a small snippet of code on your website. This replaces your business number with a dynamically-generated Google forwarding number.
Now we can see exactly which keyword led to the call – very satisfying.